A new way to know your Google position

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When Google announced last year that they would be sunsetting average position, it came as a bit of a surprise. From our perspective, we have generally found it helpful when modelling the impact of PPC on sales in our econometric models. It was not perfect of course, but seemed to successfully combine all the best elements of cost, consumer visibility and competitor threat. 

Google provided a replacement, however it didn’t take us long to realise that the new measures lacked the granularity of an actual position. We soon started to miss the hard, granular data with which to judge PPC success. 

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But after scratching several heads, and pouring quite a few cups of coffee, we realised that although the metric might not be visible through Google, it didn’t mean it was gone for good. 

Introducing Kanso Tracker 

Our new Tracker is data science at its best. Through our bespoke algorithms, we are now able to view average position again. And we’re very happy to have it back! 

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More than this, we’re able to see competitor position too, meaning we can watch the intricate dance for position in a whole sector. Watching the ebb and flow allows us to see weaknesses in brand strategies, and highlight areas to exploit. 

For us, it means we can continue to use average position in our econometrics models, and will be able to accurately connect PPC investment to sales. There are other benefits of course, but for the time being we’re happy to just say “Hey Google Welcome back!”

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