MMM Training Courses

Did you know that we are now offering bespoke Market Mix Modelling (MMM) training courses to empower you and your team?  

Dive into the world of Marketing Mix Modelling (MMM) with our tailored courses, designed to navigate the complexities of modern marketing.  

From its humble beginnings in the 1980s to its current digital relevance, MMM has evolved from a simpler world with few advertising channels to one with a dizzying array of touchpoints, supporting an ever-growing range of products, propositions and offers.  Our training courses provide a comprehensive understanding of MMM’s development, equipping you with the tools and techniques to quantifiably enhance your advertising effectiveness. 

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In our engaging courses, we structure the learning journey to ensure a comprehensive exploration of Marketing Mix Modelling (MMM) and its practical applications. We kick off by looking at the foundations of MMM and how it distinctly differs from, and enhances, attribution in today’s marketing landscape. Moving forward, we delve into the crucial realm of data choice, guiding you on asking the right questions to procure the necessary data for informed decision-making. 

The heart of our courses lies in the hands-on experience of building a model. We’ll demonstrate a live example of constructing a model from scratch, giving invaluable insights into the intricacies of the process. Once your model is in place, we guide you through the art of interpretation – understanding when a model is complete and ensuring its robustness through thorough checks. 

Navigating beyond the basics, we will then explore the optimisation of investment using MMM, providing an overview of what can be optimised and offering strategies to overcome any limitations. We cap off the journey with a focus on forecasting, emphasising scenario planning and the importance of keeping models up to date. Learn how to forecast effectively from an MMM model to stay ahead in the ever-evolving marketing landscape. 

But that’s not all! We understand that every team is unique, so we encourage you to reach out and let us know if there are specific topics you’d like us to include in your bespoke course, tailoring your learning experience. Contact us today to shape a course that meets your team’s specific needs. 

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